Mónica Hernández
Founder, LATAM Fitness
Mónica Hernández is a sales and business development executive with a proven track record of driving growth for multiple fitness brands across Latin America and the Caribbean.
Throughout her career, she has led regional expansion for international manufacturers, navigating complex markets and building profitable distribution networks.
She has managed multi-brand operations across the region, developing market entry strategies, negotiating with distributors, and supporting fitness operators in selecting the right equipment solutions for their facilities.
Core
Experience
Experienced in managing fitness markets across Latin America, building and scaling regional distribution networks to drive sustainable growth. Skilled in negotiating with large retailers and major fitness operators, securing strategic partnerships that strengthen market presence.
Proven expertise in guiding equipment selection for major fitness facilities, launching and positioning new international brands, and overseeing multiple global brands simultaneously while aligning global strategy with regional execution.
Worked with
Global fitness equipment manufacturers
Regional distributors
Major fitness operators across LATAM
Large retail accounts
